South Korea’s K-League to quench thirst for live football

The football world has been on hiatus over the last few weeks with just two professional leagues competing. The Belarus Premier League and Nicaragua Primera Division both continued on while other leagues were paused. Now, another football league, South Korea’s K-League, is ready to start up and television broadcasters have scrambled to obtain the rights to the competition. The K-League will kick off on Friday, May 8, and football fans around the world are growing with excitement over the 12-team division. Football fans can get the 1xbet codigo promocional prior to the league’s return and wager on the first weekend of K-League action. 

Since the announcement that the K-League would start up on May 8, it has sealed 10 overseas broadcast deals. The country’s top-flight league is working with agency Sportsradar to sell its broadcasting rights and more overseas markets could be added due to the lack of live sports at the moment. 

Where will the K-League be seen?

Companies Dugout, 433, and Copa 90 have all struck deals to show K-League content from each round of the division. These football media outlets would not have previously been interested in the peninsula’s top-flight league, yet with a lack of sports, have jumped at the opportunity. Television broadcasters in Croatia, China, and Hong Kong have already been confirmed and will air games. The first match of the season will feature reigning K-League champions Jeonbuk against Suwon Samsung Bluewings. Football fans are debating which club will win the season’s first fixture and can visit este codiga to get a bet bonus before wagering on the team they believe will win the match. 

Further television deals are in the pipeline as broadcasters in the United States, Germany, France, Italy, and Australia work on gaining broadcast rights. The K-League could also be in line to receive a new domestic broadcasting deal as all games will be played behind closed doors. 

A bit of good news

Not only is the K-League’s return good news for football fans and broadcasters, but for the 12 clubs that make up the football division. With the kickoff of the league on pause, February 29 was the original date for the first game of the campaign, clubs have been hit hard financially. 

Clubs have lost sponsorships and matchday revenues due to the postponement of the term while still paying player salaries. In April, a number of teams announced fans were cancelling their season tickets and requesting their money back. With all games – at the moment – to be played behind closed doors, there will be little in the way of matchday revenue. The good news out of this is the broadcasting rights deal that the K-League has now obtained. Being shown on television in markets never before aired could provide clubs with the money it is missing through tickets, concessions, and other areas. 

The 2020 season has already been shortened from 38 games down to 32. The return of football also means South Korea’s baseball league, the KBO, and professional golf tour could be back sooner rather than later.